Noah’s Big Adventure Productions, LLC intends to submit a rough cut of The F Word to the 2026 Sundance Film Festival by September 22, 2025. We believe the film will be of particular interest to Sundance producers because this is the final year Sundance will be hosted in Park City before relocating and this film will be viewed by festival goers as a love story to Park City. We are investigating other film festival opportunities and schedules.

ACTIONS:

Our script is a comedy based on real people with relatable challenges. The setting presents a new angle on a beloved and famous ski town; Park City, Utah (The Olympics, Sundance Film Festival).

We are in the process of creating robust marketing materials including a pitch-deck and marketing video.

We are developing a multi-faceted marketing campaign designed to gain traction with local, national and international Down syndrome organizations. We expect to find funding within this core demographic.

Within this demographic we have identified and will continue to identify organizations willing to collaborate on promoting local theatrical runs of the film, which will act as fundraisers and awareness raisers for local chapters of Down syndrome, disability, and LGBTQ organizations. 

EXPANSIONS:

Following the film’s premier at key film festivals, we anticipate a series of local theatrical runs consisting of a “road show” sponsored by local chapters of Down syndrome, disability, and LGBTS organizations who will use these screenings to raise funds and awareness for their mission. Finally, we anticipate the film will be housed on a streaming platform such as Netflix or Prime. 

COMPETITION
 The independent film market is competitive. Productions that rise above the rest include stories that are proven with niche markets but with a storyline of broad appeal, strong cinematic themes, and low production needs with high production values. The F Word meets these criteria. 

COMPETITIVE EDGE:

An adventure comedy about a 15-year-old boy with Down syndrome who runs away to prove his independence and inadvertently upends a cocaine distribution scheme with the help of his gay methodist minister will have wide appeal for an audience yearning to rediscover their integrity and passion for life. The film will attract several passionate, niche audiences: Down syndrome, those touched by disability in general, LGBTQ, and artists struggling for the confidence to realize their passion.

COMPETITOR ANALYSIS:

Our major competitors are independent filmmakers.

Other films.

Other leisure activities.

STRENGTHS

Proven genre

Niche audience with broad thematic appeal 

Passionate key collaborators 

WEAKNESSES

The drug story and foul language may turn off part of our target audience 

Limited finances and industry contacts

Limited time – we want to complete principal photography by September 22, 2025

COMPANY ANALYSIS

We intend to create partnerships with key players, including one or more Executive Producers, an established Director, and Director of Photography. 
 

Signing celebrities to play main characters will bring positive attention to the film.

Building a national marketing campaign and cultivating a fan base for this film as it is produced establishes us as serious contenders in this competitive market.

STRENGTHS

Passionate key collaborators

Marketable script

Premiere shooting location

WEAKNESSES

Limited resources to make a big film on a (relatively) low budget

Political Economic Social and Technical factors

• Political Factors: With the annihilation of DEI, audiences want to see beloved underdogs succeeding. 
• Economic Factors: NFP vs For Profit funding. The effectiveness of crowdfunding to pay for preproduction costs as well as cultivate a grassroots audience. Cost of festival distribution and theatrical run. Challenge of acquiring streaming platform buyout while protecting our initial investors. 
• Social Factors: Our niche audience, people with Down syndrome, other disabilities, LGBTQ communities, and their families are expected to rally around a realistic representation of a young boy with Down syndrome seeking independence with the help of his gay minister. 
• Technological Factors: Creating the magical elements of the production (moose, animated child’s room, animated sky) 

MARKETING STRATEGY

STRATEGY OVERVIEW:
 We intend to reach our target audience with a marketing campaign launched in the preproduction of the film. We will work with established liaisons with the Down syndrome, special needs, and LGBTQ communities to build relationships with their organizers. We anticipate they will support the mission of this film through their social media by promoting a national casting calls for key roles and by expanding our outreach to potential funding, marketing and distribution channels. Including our initial crowd funding campaign – that will be limited to donations of $10, so as not to compete with fundraising campaigns our NFP promoters (Down syndrome, disability and LGBTQ organizations – many of which are NFPs). 

MARKETING CHANNELS:

Our initial marketing campaign goals include building a following through social media channels including Facebook, Instagram, and YouTube channel. 

We will work with leading organizations who serve and support the Down syndrome communities, generalized special needs communities, and LGBT communities to amplify our outreach. 

ROLL OUT PLAN:

Our rollout begins with gaining a national/international following through our social media campaign.

We will host a crowdfunding campaign designed to raise funds for pre-production costs as well as gain and maintain a base of interested parties who will follow and share our story from pre-production through distribution; finally becoming our grassroots audience. 

We will develop ongoing relationships with local, national, and international organizations serving Down syndrome, other disability communities, and LGBTQ communities to build support and host/promote local, limited theatrical releases. These limited theatrical runs will also act as fundraisers/awareness raisers for these organizations.

We will promote the film by premiering at local, national and international film festivals where distributors shop for strong thematic films with built in niche audiences. 

We will seek a streaming platform to act as home to our film, ext. Netflix or Prime.