ACTIONS:

Our script is a comedy based on real people with relatable challenges. The setting presents a new angle on a beloved and famous ski town; Park City, Utah (The Olympics, Sundance Film Festival).

We are executing a multi-faceted marketing campaign designed to gain traction with local, national and international Down syndrome  and special needs organizations. We expect to find funding within this core demographic.

Within this demographic we have identified and will continue to identify organizations willing to collaborate on promoting local theatrical runs of the film, which will act as fundraisers and awareness raisers for local chapters of Down syndrome, disability, and LGBTQ organizations.

EXPANSIONS:

Following the film’s premier at key film festivals, we anticipate a series of local theatrical runs consisting of a “road show” sponsored by local chapters of Down syndrome and disability organizations who will use these screenings to raise funds and awareness for their mission. Finally, we anticipate the film will be housed on a streaming platform where members of our target audience will be invited to download it for a competitive rate. 

COMPETITION:

The independent film market is competitive. Productions that rise above are  a stories of broad appeal with strong cinematic themes, manageable production requirements, and high production values. And a proven niche markets.  The F Word meets these criteria. 

COMPETITIVE EDGE:

An adventure comedy about a 15-year-old boy with Down syndrome who runs away to prove his independence and inadvertently upends a cocaine distribution scheme with the help of his gay methodist minister will have wide appeal for an audience yearning to rediscover their integrity and passion for life. The film will attract several passionate, niche audiences: Down syndrome, those touched by disability in general, LGBTQ, and artists struggling for the confidence to realize their passion.

COMPETITOR ANALYSIS:

Our major competitors are independent filmmakers.

Other films.

Other leisure activities.

STRENGTHS:

Proven genre

Niche audience with broad thematic appeal 

Passionate key collaborators 

WEAKNESSES:

The drug story and foul language may turn off part of our target audience 

We do not have studio backing

COMPANY ANALYSIS:

We intend to create partnerships with one or more Executive Producers and an an experienced professional crew. 
Signing talented unknown actors will limit costs and bring fresh faces to the screen.

Building a national marketing campaign and cultivating a loyal fan base among disability communities will position us to return our investment.

POLITICAL, ECONOMIC, SOCIAL, AND TECHNICAL FACTORS:

• Political Factors: With the annihilation of DEI, audiences want to see beloved underdogs succeeding. 
• Economic Factors: NFP vs For Profit funding. The effectiveness of crowdfunding to pay for preproduction costs as well as cultivate a grassroots audience. Cost of festival distribution and theatrical run. Challenge of acquiring streaming platform buyout while protecting our initial investors. 
• Social Factors: Our niche audience, people with Down syndrome, other disabilities, LGBTQ communities, and their families are expected to rally around a realistic representation of a young boy with Down syndrome seeking independence with the help of his gay minister. 
• Technological Factors: Creating the magical elements of the production (moose, animated child’s room, animated sky) 

MARKETING STRATEGY OVERVIEW:
We intend to reach our target audience with a marketing campaign launched during the preproduction of the film. We will work with established liaisons with Down syndrome and special needs communities to build relationships with their organizers. We anticipate these allies will utilize their social media to promot a national casting calls for key roles while introducing our production to potential funding, marketing and distribution channels. Our initial crowd funding campaign will be limited to donations of $5, so as not to compete with fundraising campaigns our NFP promoters (Down syndrome, disability and LGBTQ organizations – many of which are NFPs). 

MARKETING CHANNELS:

Our initial marketing campaign goals include building a following through social media channels including Facebook, Instagram, and YouTube. 

ROLL OUT PLAN:

Our rollout begins with gaining a national/international following through our social media campaign.

We will host a crowdfunding campaign designed to raise funds for pre-production costs as well as gain and maintain a base of fans who will follow and share our story from pre-production through distribution; finally becoming our grassroots audience. 

We will develop ongoing relationships with local, national, and international organizations serving Down syndrome and other disability communities to build support and host/promote local, limited theatrical releases. 

These limited theatrical runs will also act as fundraisers/awareness raisers for local special needs organizations.

We will promote the film by premiering at local, national and international film festivals where distributors shop for strong thematic films with built in niche audiences. 

After inviting those associated with disability communities to an invited, low fee/limited screening, we will seek a streaming platform to act as home to our film, ext. Netflix or Prime.